·
it creates a new
market
·
it offers lead time
in the market
·
it is cost effective
·
it offers mass
merchandising and repeat business
·
it solves a real and
acute problem
·
it is badly needed
The
Dog Diaper
is a disposable item with a low
wholesale price
that
offers a very good mark-up ratio
above the wholesale price.
There is
a critical difference between the Dog
Diaper and other sanitation products, i.e. the Dog
Diaper offers repeat business
because it is disposable, so,
taking into account that dogs defecate 3 to 4 times a day and urinate 10 to 12
times a day, at least 3 diapers per dog
per day would be used, and
therefore the Dog Diaper offers mass
merchandising.