The Dog Diaper is intended to be marketed
as a colorful and appealing
item, as all accessories for dogs are, using opaque
polyethylene film in solid
colors with Velcro tapes in matching
colors.
Distribution Channels
|
· DRTV
marketing is an ideal medium
for the Dog Diaper because it
is highly demonstrable and
has mass market consumer appeal,
and TV gives the greatest exposure in the shortest
time.
The television marketing of the Dog
Diaper offers good up-sell
as well as back-end sales potential
· Mass
merchants such as PETCO, PetSmart, etc.
· Pet
store supplies
· Catalogs
· Online
Shopping
|
The
Dog Diaper Meets DRTV Marketing
Requirements
·
it is unique in the world and new
·
it solves a real problem
·
it is highly demonstrable
·
it allows for a 3x-5x or better mark-up ratio
·
it has good up-sell and back-end sales potential
·
it has broad mass market consumer appeal
·
it is not currently available
·
it offers high perceived value at low price
·
it
would have year-round appeal to large retail stores